Should you be opening a new retail store or overhauling the style of your present one, the lighting you decide on plays an important role in its general look and appeal. Emphasizing new or specific merchandise and embellishing the visibility of your displays is the reason why retail lighting is so powerful.
Whether you decide to go for premium LED track lighting fixtures, or some other kind of retail lighting, choosing the correct one for your store is vital for its marketability. Getting customers’ attention and creating ambiance is going to attract them towards your merchandise. The mood and displays impact how your customers involve themselves with your products, in addition to your store.
What type of lighting is used in stores?
Strategic use of lighting is vital to emphasize the store experience. A brightly-lit store with an inviting setting instantly makes customers feel comfortable and ready to explore your products offered. Ask any experienced interior designer and they’ll tell you; adequate lighting is the steppingstone of a quality shopping experience. There are 4 retail lighting kinds: ambient, decorative, accent, and task.
-
Ambient
Ambient lighting is usually the store’s main lighting. When your customers walk into your store, you should make sure the setting is welcoming. This does not mean you are required to dim the lights or make your store brighter. The size of the area, the height of the ceiling, and the amount of natural light are all going to establish how dim or bright your store needs to be.
-
Decorative
It’s all about the optics using decorative lighting. The concentration is less on radiance and more on the visible design. Its interest is most appreciated throughout the holidays. The lighting fixtures, along with holiday decorations, tend to leave a strong impact on customers.
-
Accent
Accent lighting is utilized to highlight a particular area to draw customers towards a specific product that you want to make a priority. Put the focus on your latest merchandise or ones that are on sale by, basically, shining a light on them. Shop keepers usually use accent lighting in their store windows as a means to grab the attention of possible customers walking by.
-
Task
Task lighting are lights utilized in areas of the space that require more light. Places like changing rooms, where customers can properly inspect the fitment of the clothes, or storage areas, in which owners keep their goods, usually typically parts of the store that require this kind of lighting. Task lighting additionally highlights the store sign and entrance area so possible customers can simply recognize the merchant in question.
What’s the ideal lighting for clothing and displays?
Your clothing displays can benefit from deliberately placed lighting. After all, you want to highlight the clothes you’ve decided on for your window or store display. Through window displays, decorative lighting should put emphasis on the merchandise. Be sure the lighting is compatible with your store design and branding. Adding accent lighting also highlights particular displays, whether it’s a specific rack with clothing or mannequins. Deciding on LED track lighting that imitates natural light makes the colors and specifics of the garment easier to see. Set aside task lighting for non-display areas like dressing rooms.
Bargain Store Equipment
Bargain Store Equipment is your one stop shop for retail store equipment as well as restaurant equipment, display cases, shelving and more. We have great prices on all your retail equipment needs including slatwalls, mannequins, gridwalls, counters, gondola shelves, showcases, display refrigerators and more. Contact Bargain Store Equipment today!
