If you work in the retail industry and are looking for new ways to improve the customer experience, this article is for you! We’re here to provide you with five fresh ideas to enhance the experience for all your regulars and potential consumers.
5 Ways To Improve Customer Experience
Here are five things stores can implement to improve the customer experience:
- Save The Consumer’s Time
- Make Shopping A More Social Experience
- Host In-Store Events
- Shift Product Locations Frequently
- Reward Your Regulars
1. Save The Consumer’s Time
With more and more customers shifting to online shopping, it’s vital to make the in-store process painless and efficient. Even if you can’t quite compete with an online giant like Amazon, their are new ways to save a customer’s time spent inside the store. Multiple kiosks or self-service checkouts should be added inside your location(s). Saving time is almost as important as saving money nowadays.
2. Make Shopping A More Social Experience
Social media is such a powerful tool, especially in the retail industry. Most purchases are done because of emotional reasons, not rational, according to recent research. After consumers make a purchase, they may want to justify it by posting about it on social media. Some people are looking to convince themselves they made a good purchase. Innovative companies are figuring out ways to provide testimonials or social proof for their consumers. Respond to as many customers as possible on your social media accounts. Always encourage engagement!
3. Host In-Store Events
Get the management team together and start brainstorming some unique in-store events that you could host. Make the event something the consumer wouldn’t normally come to your location for. Perhaps a kid-friendly event would be a hit, such as a book reading or movie screening. Of course, use these events to your advantage, as well. Collect phone numbers and email addresses, while inviting all consumers to interact with your social media pages.
4. Shift Product Locations Frequently
It’s no secret customers and regulars will frequently visit the same areas within a store. And sometimes throwing them a curveball is not a bad idea at all. Encourage the shoppers to look at new products by constantly shifting retail in and around the store. Customers will discover products they never even knew existed.
5. Reward Your Regulars
You want all customers to become regulars. Start by reeling them in with savings opportunities, in-store events and social rewards. Once the consumers return frequently to your store, it’s time to offer them something special. Many stores will present regulars with invitation-only or VIP events. Let the consumers take a peek behind the curtain. Host a wine tasting, if possible, or some sort of shopping spree. Let the regulars know just how much their business means.
Other Ways To Improve The Customer Experience
- Train Employees To Deal With Difficult Customers
- Make Your Store Kid-Friendly
- Celebrate Customer Birthdays
- Create A Customer Satisfaction Form Or Survey
- Create A Fun Music Playlist
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